The Consulate General of The Kingdom of the Netherlands in Miami is pleased to announce that 10 companies from across the globe will compete in The Fresh Connection Global Final in Miami on Sept. 22.

The Fresh Connection (TFC) is a simulation-based, online learning experience. It creates alignment in and across the supply chain; between strategy and execution; between functional departments; and between customers and suppliers.

Teams participating in this year’s Global Final in Miami include: Coca-Cola (Brazil), TCS (Pakistan), SPX Flow Technology (Poland), R-Pharm (Russia), (China), Sanofi (France), Avebe (The Netherlands), Saudi Readymix (Saudi Arabia), BRISA (Turkey) and AB World Foods (United Kingdom).

After attending training workshops, followed by the The Fresh Connection Global Challenge, these 10 companies emerged from 300 participating teams as finalists for the TFC Global Final. They already proved to be the best of their country, and now they will have a chance to win the title of Global Champion in the field of supply chain management (the management of the flow of goods and services).

Updates from the TFC Global Final can be found on LinkedIn and Facebook.

Testing supply-chain management skills

The Fresh Connection Global Challenge pits company teams from across the globe against each other. The competition presents an ideal opportunity for companies to learn and benchmark their supply-chain management skills against the best in the world.

Since 2008, The Fresh Connection has been experienced by more than 7,000 professionals and 15,000 students annually, as well as 600 companies and 150 universities around the world.

“The choice to host the final in Miami is proof that Miami and South Florida play an important role in the international trade, and is a place where global players come together and show their potential. It is great to see a Dutch company be selected to compete with the world’s leaders in supply-chain management,” said Nathalie Olijslager-Jaarsma, Consul General of the Kingdom of the Netherlands in Miami.

“Portray your product as average, and that is all it ever will be. So as an organization we have left our (Dutch) modesty behind. We believe we develop and market the world’s leading supply-chain training simulations,” said said Hans Kremer, partner of Inchainge, the Dutch company that developed The Fresh Connection.

Developing talent in South Florida

In the United States, The Fresh Connection Global Challenge is exclusively hosted by ParadoxSolve LLC, headed by Tracy Cheetham.

Together with Miami-Dade Beacon Council, ParadoxSolve will host The Fresh Connection Miami Student Challenge at FIU’s Kovens Conference center on the same day. Teams from Florida International University and Miami Dade College will participate in this experiential learning challenge, which provides students with the opportunity to put theory into practice.

Ms. Cheetham explains, “ParadoxSolve is based right here in Florida, and we would like to make an effort to develop South Florida talent in collaboration with the local councils and committees. The Fresh Connection is an ideal platform, and the Global Final in Miami presents a unique opportunity to jump start the Miami student challenge.”

About the Netherlands Consulate General in Miami

Worldwide, the Ministry of Foreign Affairs of the Netherlands has some 150 embassies and Consulates General representing the Netherlands. The Consulate General of the Netherlands in Miami concerns itself with relations between the Netherlands and the Southeastern part of the United States. The main areas of activity are economic and consular affairs. For more information, please contact Barbara Staals, Senior Commercial Officier, at, (+1) 786-844-0492, or visit

About Inchainge

Inchainge is based in the Netherlands, and is the developer of the business simulations called The Fresh Connection, which launched in 2008, and The Cool Connection, which launched in 2012. Both business simulations are incorporated in university and in-company training programs worldwide. For more information, please contact Hans Kremer, Partner, at, (+31) 6-43 00 27 77, or visit and

About Paradoxsolve

ParadoxSolve, based in Florida, is a corporate education and consulting company with a focus on supply-chain workshops, which include The Fresh Connection experiential learning. ParadoxSolve’s expertise includes training and education solutions CPIM, CSCP, SCOR-P from APICS, The Demand Driven Institute and ISCEA and delivers workshops worldwide. For more information, please contact Tracy Cheetham, CEO, at, (+1) 703-342-6818, or visit