The Dutch government protects consumers even before goods reach the store.

For example, government officials monitor food safety so consumers can have confidence that what they eat will not harm their health. Food has to meet a range of quality specifications, and since 1993 producers have had to obtain government approval before marketing a new food product. Laws and regulations guarantee food safety at national and international level.

Once the goods reach the stores, Dutch technology smooths out the transaction and prevents fraud from taking place. FinTech startups Adyen ensure secure payments for mobile, online, and in-store transactions, while Backbase’s digital banking software delivers digital customer experiences for the world’s leading banks and insurance companies.