Fifty innovative Dutch startups are presenting themselves this week at the Consumer Electronics Show in Las Vegas, the largest annual technology event in the world.

The Netherlands Tech Square, where the startups will showcase themselves, opened this morning in the presence of HRH Constantijn van Oranje of, State Secretary for Economic Affairs and Climate Mona Keijzer, Ambassador André Haspels, and the American Ambassador in the Netherlands Pete Hoekstra.

The Dutch pavilion is one of the largest single-country pavilions at CES, the largest annual technology event in the world where the latest technologies and next-generation innovations are shown to the market.

The 50 innovative startups will present their products to customers, investors, and companies. More than 180,000 visitors from more than 155 countries visit CES each January.

“This delegation showcases once again that the Netherlands combines world-class technology and entrepreneurs who want to utilize this to address major global challenges,” said Prince Constantijn. “Goal is to give them experience in the United States and make new connections with potential investors, customers, partners and distributors.”

The Netherlands presents itself around the theme “Future-proof the world with us.”

The pavilion was opened by virtually starting the solar car Lightyear with the help of the SenseGlove. Lightyear is an alumnus of the Netherlands Tech Square and was named one of the best inventions of 2019 by Time Magazine. Current Tech Square participant Sense Glove has developed a VR-glove, making it possible to feel certain movements that you see through your VR-goggles.

The 50 Dutch startups represent areas in which the Netherlands plays a leading role worldwide, including the future of life sciences, the future of education and enterprise, the future of consumer tech and smart home, the future of energy transition and e-mobility, the future of city living, and the circular economy.

There is a lot of interest in the Dutch startups, said Consul General Gerbert Kunst: “The Netherlands is one of the most innovative countries in the world. CES gives Dutch startups the opportunity to showcase their innovation to the rest of the world and grow and network internationally. Doing business in the US is very different from doing business in the Netherlands. Participating in the Tech Square helps these companies prepare for success.”

The Consulate General in San Francisco is setting up NL Growth Labs, giving Dutch startups in different stages of growth the chance to participate in an incubator program in Silicon Valley. organizes the Netherlands Tech Square together with the Rijksdienst voor Ondernemend Nederland (RVO) and the Consulate General in San Francisco.

For more information about the startups and the Netherlands Tech Square, visit the website, follow us on social media, or download the mission booklet:

CES2020 booklet