Mona Keijzer, State Secretary for Economic Affairs and Climate Policy; Nina Hachigian, Los Angeles Deputy Mayor for International Affairs; Consul General Gerbert Kunst; Ambassador André Haspels; and trade representative Peter Post (from left) at the opening ceremony for the Netherlands Business Support Office in Los Angeles. Photo: Martin Cohen Photography

Dutch and American entrepreneurs doing business in Los Angeles can now connect through the Netherlands Business Support Office (NBSO).

Mona Keijzer, State Secretary for Economic Affairs and Climate Policy, and Nina Hachigian, Los Angeles Deputy Mayor for International Affairs, opened the NBSO today in downtown Los Angeles. The NBSO aims to help Dutch businesses make an imprint in the greater Los Angeles area.

The NBSO officially opened when State Secretary Keijzer and Deputy Mayor Hachigian revealed a seven-foot-tall logo of the Netherlands, reminding attendees of the world famous Hollywood sign.

“Our NBSOs are essential in showing the world what the Dutch have to offer and in creating business and innovation opportunities everywhere. Or in other words, Dutch solutions for global challenges,” said State Secretary Keijzer. “For our entrepreneurs, there are many places to be, and Los Angeles is definitely one of them. The people of Los Angeles are creative, inventive, and innovative, so I am proud that we can continue to work together and create jobs and innovation together.”

The Netherlands already works closely with Los Angeles on topics such as climate change, smart urban planning, and creative industries.

“The Dutch are not only here for business,” said Consul General Gerbert Kunst. “We want to work together to find smart solutions for global challenges, such as climate change. This philosophy fits Los Angeles, a city that’s increasingly becoming more sustainable and future-proof.”

If Los Angeles were a country, it would be the 16th largest economy in the world. This provides many opportunities for Dutch and American companies to work together, exchange knowledge, and do business.

“This Netherlands Business Support Office will be a key player in making the right connections between Dutch entrepreneurs and Los Angeles businesses,” said Consul General Kunst. “It shows how the economic partnership between the Netherlands and Southern California is growing and strengthening. With the upcoming Olympic Games in 2028 and the major investments in infrastructure, Dutch expertise on resiliency, logistics and sustainability is exactly what this city needs.”

Last November, a trade mission of 40 Dutch companies working in the circular economy visited Los Angeles to connect with businesses and organizations. The Port of Rotterdam works together with the ports of Long Beach and Los Angeles on climate action.

Earlier the Consulate General launched the Los Angeles Playbook, with tips and tricks for Dutch entrepreneurs to be successful in LA.

The NBSO will be based in co-working space Cross Campus, 800 Wiltshire Blvd., Los Angeles. The two employees will focus on topics such as sustainability, life sciences and health, technology, and logistics.