Prince Constantijn of StartupDelta and startup Hugsy during CES 2018. Photo via Flickfeeder.

Consulate General of the Netherlands in San Francisco

The Dutch have always questioned traditional business models, and being the fifth innovative country in the world, it comes as no surprise that the Dutch innovation sector offers an exciting peek at tomorrow’s day-to-day technology.

Startups are the driving pillar of the Dutch innovation sector. and their growth creates a thriving ecosystem. Last year alone more than 757 million euros were invested in the startup sector, resulting in a vibrant innovation ecosystem.

Together with StartupDelta, the Dutch government presents 53 of these startups at the annual Consumer Electronics Show (CES) in Las Vegas. Led by Special Startup Envoy Prince Constantijn, the startups are presented at the Holland Tech Square, the biggest single-country pavilion at CES.

Better sleep, better health

One of the startups attending CES is health tech company Shleep, a digital sleep coach aiming to combat the global sleep deprivation epidemic.

“Deprivation of sleep is costing the US economy alone $411 billion annually. Our aim is to improve this by making people healthy and more productive through our app,” Shleep’s Tom van Wersch said.

Secured hotspot

What do startups want to achieve during their week at CES? E-commerce startup We.Stream launches its newest product, a secure mobile WiFi hotspot with embedded cloud SIM technology to enable unlimited data in more than 100 countries worldwide.

We.Stream’s Robert Pronk: “We hope to meet potential customers, but we are also looking for US-based channel partners who can support our international growth ambitions.”

Tech startups come in all shapes and sizes, and this year’s lineup is more diverse than ever with a number of startups specialized in kids tech present.

Kids tech

One of these kids tech companies is Hugsy, providing care products for babies and children using calming features of their parents, such as their scent and heartbeat.

Hugsy CEO Sylie Claes: “We started this company focusing on providing products for prematurely born babies in the hospital. More recently we expanded into the home-care market hoping to help young children and their parents get a better night’s sleep, which is essential for anyone’s health and wellbeing. Here at CES we are excited to showcase our newest product line.”


Among the several robotics companies attend CES is Fizyr, formerly known as Delft Robotics and winner of the Amazon Picking Challenge. The startup has developed a breakthrough machine-vision software that handles variably shaped and unknown objects. Fizyr’s goal is to integrate its software system into warehousing and logistic sectors like postal, food and agriculture.

“CES is the world’s biggest gathering place for pioneering thinkers and business leaders alike, we would like to meet partners and clients here who can integrate our software to automate warehousing,” Fizyr CEO Herbert Ten Have said.

The number of Dutch startups presented at CES has more than doubled this year in comparison to last year, a trend seen more often in the Dutch innovation sector. In 2016 alone, the number of startups that grew into scaleups tripled.

Startup Envoy Prince Constantijn said he is proud of this year’s lineup. “These startups are an excellent representation of the Dutch innovation sector, and I’m proud to present them here at CES and beyond,” he said.