Netherlands Startup Envoy HRH Prince Constantijn van Oranje opens the Holland Startup Pavilion at CES today. In the pavilion, 53 innovative Dutch startups will present their products to consumers, investors and businesses. The Dutch pavilion is the largest single-country pavilion at CES 2018.

CES is the largest technology and innovation convention in the world. Every year thousands of new tech products are presented to the market. More than 170,000 visitors travel from more than 150 countries to Las Vegas. The Netherlands presents its startups around the theme “Dutch Tech Improving Our Lives.”

Already there has been much attention for the Dutch startups. CTA CEO Gary Shapiro will open the pavilion today with Startup Envoy Prince Constantijn.

“The Netherlands is one of the most innovative countries in the world. Startups are the engine of innovation. Our goal is to give all entrepreneurs here a boost, by bringing them in contact with the tech world, large and international investors and corporates. This way these startups get the maximal opportunity to grow further and eventually conquer the world,” said Prince Constantijn.

Inventor of WiFi

StartupDelta, the Netherlands’ network of dedicated people who have excellent connections to all aspects of the startup community, organized the Dutch pavilion with the Netherlands Consulate General in San Francisco.

“Working in the US, I notice a sincere interest in Dutch technology,” said Consul General Gerbert Kunst. “That’s why we’re at CES with more startups than ever before. The Dutch invented WiFi and Bluetooth. It shows that this country has a skill for finding smart solutions to large societal challenges. Not only in consumer technology, but also in water management, health care and agriculture.”

The 53 startups show their latest innovations and technologies in the sectors AR/VR, robotics, health tech, mobility, kids tech and high-end audio. The Holland Tech Square has a daily program with interviews, pitches and network events. Dutch Ambassador to the US Henne Schuwer is also present.

For more info, a list of the startups and the program, see or