Netherlands Minister for Economic Affairs Henk Kamp will lead an economic mission to the Consumer Electronics Show (CES) in Las Vegas and California January 5-10. He will be accompanied by Prince Constantijn of the Netherlands, Special Envoy for StartupDelta, an organization representing the interests of the Dutch startup ecosystem.

Minister Henk Kamp

More than 100 Dutch companies and knowledge institutes, mostly from the high-tech and startup sector, will join the trade mission of the Dutch government to explore new collaborations with American partners in the fields of photonics, smart mobility and energy storage.

The company visits, network events, bilateral and roundtable chats with potential US business partners and investors will take place in Las Vegas during CES. The CES is the largest trade show for consumer electronics in the world. After CES, the trade mission continues to San Francisco and San José/Silicon Valley with visits to Stanford University and the University of California, Berkeley.

“The Netherlands is one of the top European countries in the field of innovation and boasts one of the most competitive economies globally. Our entrepreneurs have a lot to offer when it comes to technology. With that in mind, we are delighted to bring a large delegation of ambitious companies and promising startups to the world’s largest technology trade show and on the subsequent visit to the most innovative region in the world,” said Minister Kamp. “Our goal is to support innovative Dutch companies that focus on smart and clean mobility, robotics, photonics and energy transition in showcasing their product or service and to help them build and expand their American network. As Dutch companies are at the forefront of these fields, we see many opportunities for cross-fertilization. We further aim to bring home the latest and most innovative technologies and information. This will benefit the Netherlands through extra income generation and job creation.”

CES: the world’s most important technology trade show

Special Envoy for StartupDelta Prince Constantijn

On Thursday, January 5, the Minister will kick off the economic trade mission with a visit to CES, the largest and most important technology trade show in the world. The trade show showcases the latest products, solutions and innovations in the field of consumer electronics.

Previous years saw the demonstration and launch of Windows operating system updates, electric cars, and new gaming technologies. Every major player from the technology industry is represented at CES. The trade show will further host many innovative companies from the Netherlands eager to show their products. In fact, this year CES will see the first ever Holland Startup Pavilion, which is shared by 22 Dutch startups.

Minister Kamp and Startup Envoy Prince Constantijn will officially open the Holland Startup Pavilion on Thursday afternoon. Following the opening, the Startup Envoy will show the Minister around the Pavilion. That evening, Minister Kamp will kick off the Holland Innovation and Startup Network Event for an audience of 300 leading entrepreneurs.

The high number of participating startups shows the combined strength of, and interest in, Dutch high-tech companies and startups. On Friday, January 6, Minister Kamp will see the highlights at CES, both from Dutch as well as international companies.

High-tech mission to Silicon Valley

Minister Kamp will then travel to California where he will visit San Francisco and Silicon Valley. On Sunday, January 8, Minister Kamp will visit the Laguna Seca Race Trackway to witness Dutch solar car STELLA attempt to break the world record on this famous circuit. STELLA embodies all the parts of the mission from robotics and photonica to smart mobility and energy technology. The builders of STELLA, students of TU/Eindhoven launched Start up, Atlas Technology, that aims to build a solar SUV for the commercial market.

On Monday, January 9, Minister Kamp will speak with California Secretary of Environmental Protection Matt Rodriquez. He will also hold a keynote at the Smart Mobility Conference in San Francisco on the leadership role of the Netherlands in promoting clean and smart mobility. Minister Kamp will visit Berkeley in the afternoon to speak to 100 students about entrepreneurship and especially about the Dutch way of doing business. In the evening, the minister will attend a business diner with approximately 250 international business leaders.

On Tuesday January 10, Minister Kamp will open the Emerging Technologies Summit. Diarmuid Oçonnell, VP business Development of Tesla, will hold the keynote at this event. Netherlands and American counterparts can learn about the latest technologies and exchange knowledge about smart e-mobility, robotics, photonics and energy technology.