Although Texas is known for its massive size in both land and spirit, the state’s motto is “Friendship.” These two characteristics do a great job of defining the people of this great state who are always hungry for opportunity and are willing to help each other out to get there.

Texas is the second largest state in America, with a population of 28.3 million and a GDP of $1.696 trillion in 2017, so it offers interesting opportunities for your company. More than 70 percent of the total population of the state lives in the aptly named Texas Triangle, which covers the region between Dallas-Fort Worth, Houston and San Antonio, and is one of 11 megaregions in the United States.

The Netherlands Business Support Office in Texas prepared this playbook to help Dutch startups navigate the business market in Texas: