Savvy startups, inventive creative professionals, top-notch entrepreneurs, and edgy sounds all converge at this year’s SXSW as New Dutch Wave hits Waller Creek Ballroom. From Sunday, March 11, to Thursday, March 15, the New Dutch Wave house will be hopping with exhibits, startup pitches, matchmaking sessions, panels, performances, and in-depth presentations showing the best the Netherlands has to offer.

This is the second time the Dutch will present the world of SXSW the many sides of their tech, business, and creative scene. “We had such a great time last year!” exclaims Arne Koefoed, co-founder NDW. “The diversity of partners, guests, business colleagues, and journalists defied our expectations. They felt at home in our cool temporary habitat. So once again, we’re bringing them together.”

This year promises to be equally energizing and engaging for those new to the Dutch scene or those who’ve worked with Dutch partners but want to learn more. Everyone who visits the New Dutch Wave house or the New Dutch Wave stand at the SXSW Expo Hall will find “a vibrant hub to come and meet the Dutch, with more and better business for all parties involved,” notes Atilla Meijs, co-founder NDW. “SXSW is the perfect platform to host our inclusive and diverse wave. It’s always exciting and surprising.”

In a recent Business Insider overview of most innovative countries, Holland was ranked number three. Its startup ecosystem and creative industry have an expanding international impact, as the country proves the perfect landing spot and connector for the rest of Europe. “We are outgoing traders by nature. We’re versatile, fast, friendly and fun,” says NDW co-founder Danny Frietman. “We’re thrilled to bring that spirit to SXSW.”

A Quick Guide to New Dutch Wave Events and Parties

Sunday, March 11: Come meet us at our booth in the Expo Hall

Monday, March 12: Startup Day / Opening. Meet our Dutch tech and creative startups in the special New Dutch Wave Startup Program in cooperation with StartupDelta and innogy. We’ll also officially open the New Dutch Wave house with a barbeque and party until the wee hours.

Tuesday, March 13: Smart City Day. Learn how Holland’s cities, the best tech minds, and startups are solving diverse problems with data, tech, and civic spirit. In a program curated by “Mr. Smart City,” Dutch cyber and energy expert Bram Reinders in collaboration with the Ministry of Foreign Affairs, Creative Holland, and StartupDelta, speakers will present the priorities for the Netherlands over the next four years, working toward a smart city summit during the Floriade in 2022.

In the afternoon, Appical, one of the leading apps dedicated to the crucial phase of employee onboarding, will host a discussion of HR issues and technology, followed by drinks.

The day will end with a showcase of singer-songwriters curated by SXSW in cooperation with New Dutch Wave.

Wednesday, March 14: Festival Innovation, Music, and Tech. Holland’s vibrant festival culture and music scene are cross-pollinating with tech and innovation. Come find out how. Then stick around for a night of music curated by SXSW and New Dutch Wave.

Thursday, March 15: Dutch Impact Party. Hear everything Holland has to offer, from rock and jazz to hard-edged bass music and club beats for an all-day Dutch sonic expression. During the evening, New Dutch Wave will host a closing party you don’t want to miss. Confirmed artists include Mozes and the Firstborn, The Homesick, Rosemary and Garlic, Max Meser, Yori Swart and Canshaker Pi.

All week: Explore some of the nooks and crannies of the house as they are transformed into a living museum. NDW will also host one of the famous light installations from Amsterdam’s canals.

The New Dutch Wave stand at the Interactive Trade Show will be open from Sunday, March 11, to Wednesday, March 14.

About New Dutch Wave

New Dutch Wave is an international movement to celebrate top-notch Dutch creativity and entrepreneurship, launched in 2017 at South by Southwest. A platform designed to inspire, connect and generate new business, New Dutch Wave is the place where Dutch entrepreneurs, creatives, startups, artists, as well as the Dutch government and our smartest cities will present themselves to a relevant international audience.

New Dutch Wave was founded by WINK and Enterprise Summit, in collaboration with the Kingdom of the Netherlands’ Ministry of Foreign Affairs, Creative Holland, and StartupDelta.