So you think LA is really just Hollywood and movie stars? Think again.
California is booming and the fifth largest economy in the world. If the US was an amusement park, then LA would be a giant, wooden roller coaster ready to take you on a exhilarating ride.
At the same time, LA is expansive, chaotic, and somewhat alien to Dutch people. This playbook gives you a head start to understand how (and where) to do business in this city of cities. The stories of successful Dutch businesses show you how LA works and also how it doesn’t work.
As a spin-off of the Silicon Valley Playbook, this online magazine is your business guide to the LA scene. The Los Angeles Playbook will guide you before, during and after your trip to this economic wonderland. It provides you the answers to all kinds of questions, helping you realize the dream.