Eureka Park, Sands Expo, Booth 51522. Program is subject to change.

Tuesday, January 9

  • 2 p.m.: Square Talk: Fireside Chat
    • The startup potential of the Netherlands and the connection between the Dutch and American startup ecosystems. Panelists: Startup Envoy Prince Constantijn van Oranje and Marco ten Vaanholt, president of BootUp Ventures.
  • 3 p.m.: Grand opening of Holland Tech Square
    • Attendees: Gary Shapiro, CEO of CTA; Startup Envoy Prince Constantijn
  • 5 p.m.: The Holland Tech @ CES meetup and drinks (invitation only)
    • Venue: Sands Expo

Wednesday, January 10

  • 11 a.m.: Square Talk: Fireside Chat at Holland Tech Square
    • “How can startups do business with the Dutch government?” Panelists: Diederik van Leeuwen, Domain Director at i-Interim; Richard Raats, Director IT Sourcing, Netherlands Medicine Authority; Carlo Wesseling, Innovation Ambassador, Netherland Ministry of Defense
  • 11.30 a.m.: Three-minute pitches at Holland Tech Square
    • Event: 10 startups can take the stage
  • 2 p.m.: Square Talk: Fireside Chat at Holland Tech Square
    • “Cooperation between Dutch corporates and startups” Panelists: Sigrid Johannisse, Innovation Counsel at the Netherlands Embassy in Washington; Willem Jonker, CEO of EIT Digital; Herman Kienhuis, Managing Director of KPN Ventures.
  • 2.30 p.m.: Three-minute pitches at Holland Tech Square
    • Event: 10 startups can take the stage

Thursday, January 11

  • 11 a.m.: Square Talk: Fireside Chat at Holland Tech Square
    • “AR/VR: Cool trends coming out of Europe” Panelists: Olivier Koelemij, Managing Director at MediaMonks LA; Arthur van Hoff, CTO and Founder at Jaunt; Christopher Peri, Director at Samsung.
  • 11.30 a.m.: Three-minute pitches at Holland Tech Square
    • Event: 10 startups can take the stage
  • 2 p.m.: Square Talk: Fireside Chat at Holland Tech Square
    • “Smart mobility solutions from the Netherlands” Panelists: Tessie Hartjes, VP Marketing&Sales Lightyear; Hans de Penning, CFO and Co-Founder Amber; Ellen Hiep, CEO and Founder HiePRactief; Jeff Peters, CEO and Co-Founder AutoTech Ventures.
  • 2.30 p.m.: Three-minute pitches at Holland Tech Square
    • Event: 10 startups can take the stage

Friday, January 12

  • 11 a.m.: Health and Wellness Event; details to be confirmed
  • 11:30 a.m.: Three-minute pitches at Holland Tech Square
    • Event: 10 startups can take the stage
  • 2 p.m.: Square Talk: Fireside Chat at Holland Tech Square
    • “Life after CES: How to do follow up with business in the US” Panelists: Ann Singh, Annlyze; John van den Heuvel, CXO at Pathfynder; Jan Grotenbreg, Managing Director BayPulse; Peter den Hartog, Co-founder HAL24K.
  • 2.30 p.m.: Three-minute pitches at Holland Tech Square
    • Event: 10 startups can take the stage