The Dutch have always been pragmatic in figuring out durable, smart solutions for the challenges ahead. The Netherlands has contributed a large number of scientific discoveries, including blood cells and photosynthesis, as well as revolutionary inventions, including the first sawmill and WiFi. With strong profiles in electronic dance music (EDM), art, design, gaming, fashion, and architecture, Dutch creative industries have gained international acclaim.
The Dutch entertainment industry has become a major export product for the Netherlands. Dance music, produced by Dutch DJs, is well known worldwide. Furthermore, the Netherlands is the second largest exporter of television formats. Global TV sensations like The Voice and Big Brother originated in the Netherlands.
Dutch Design has gained widespread popularity all over the world, and has become synonymous with quirky, out-of-the-box thinking, application of new technologies, highly distinctive forms, and far-reaching involvement of end users.
Dutch fashion is making an impression worldwide. It can be characterized as conceptual, open-minded, pragmatic, process-oriented, and innovative. The Netherlands has several internationally successful fashion designers and fashion brands.
The Netherlands is a country of top architects, such as Rem Koolhaas and Ben van Berkel, who are in strong demand worldwide. The Netherlands itself is, for the most part, a man-made design. Topographical and social circumstances, such as the presence of large areas of water, the focus on sustainability, and the lack of living space, have led to innovative architectural solutions.
Whether it’s a groundbreaking approach to protect the land from flooding or developing innovative products for the future, the Netherlands is known for its pragmatic yet innovative approach to design. When it comes to sustainable product design, the Netherlands and Netherlands-based global brands as Philips, Unilever, AkzoNobel and DSM are leading the way.
In a changing consumer market, Dutch companies help to bridge the gap between print and digital worlds by using augmented reality techniques. They help users to see a live, direct or indirect, view of a physical, real-world environment whose elements are supplemented by computer-generated input based on sound, video, graphics or GPS data.
The Netherlands, with the most innovative serious games companies in Europe, is a serious player in the global gaming industry. Serious games can be used for educational purposes, recruitment processes, emergency response training, or practicing skills such as driving and surgery.
Simulating certain situations can prevent those situations from happening. The Netherlands is at the forefront of simulation techniques on a number of topics, from water management to combat training. The use of simulators and virtual training software will allow people to build their skills in a practical and cost effectively.
The Netherlands is at the forefront of 3D printing, an emerging technique that can be useful in during crises. Imagine robots building their own supply lines through emergency disaster areas, where roads and rail lines have been disrupted.