Dr. Werner Vogels, vice president and chief technology officer at Amazon, accepts the inaugural Holland on the Hill Heineken Award from Ambassador Rudolf Bekink on June 20, 2014.


Dr. Werner Vogels, vice president and chief technology officer at Amazon, will receive the inaugural Holland on the Hill Heineken Award on June 20, 2014.

As the chief technology officer of Amazon, Dr. Vogels helps to bring the benefits of cloud computing to organizations around the world through cloud infrastructure from Amazon Web Services (AWS).

The Holland on the Hill Heineken Award honors an entrepreneur who has made a substantial and positive contribution to the US-Dutch economic relationship. The award embodies the spirit of Freddy Heineken, who in the 1940s came to the United States to expand Heineken’s US market. Using innovative American marketing techniques and his Dutch entrepreneurial spirit, Heineken increased sales by 260 percent, and helped lay the foundation for the worldwide brand.

Dr. Vogels, a native of the Netherlands, epitomizes Dutch-US economic ties, and is an ideal recipient of the first Holland on the Hill Heineken Award. He combines a Dutch sensibility and commitment to innovation that drives business on both sides of the Atlantic. Dr. Vogels also mentors young Dutch startup companies as they transition to the United States.

Dr. Vogels will give a lecture on how innovations at Amazon allow others to pursue their dreams. The presentation will be followed by Q&A with journalist Diane Brady of Bloomberg/BusinessWeek. The event will be live-streamed.

As part of the Holland on the Hill Heineken Award, Dr. Vogels also won the right to choose a startup company to receive $10,000 in grants and AWS service credits.

Dr. Vogels chose Floorplanner.com, a Dutch floor-planning software startup, to receive a $5,000 grant from Holland on the Hill’s corporate partners plus $5,000 in service credits from Amazon Web Services. These credits will allow Floorplanner.com access to AWS services including Amazon EC2 and Amazon DynamoDB.

Based in Rotterdam, Floorplanner.com works with real estate agents and schools, and has 10 million registered users, more than 2 million of whom are in the US. It’s now expanding to other markets in the states, such as interior design and home automation.

The economic relationship between the Netherlands and the United States is undergirded by more than 400 years of trade relations. The US invests more than $600 billion in the Netherlands. And the Netherlands invest more than $250 billion in the United States. The Dutch Embassy will release an in depth report on the strong economic ties between the Netherlands and the United States and the total number of American jobs that are supported by these ties on www.economicties.org on Thursday, June 19.

Holland on the Hill illustrates the longstanding relationship between the Netherlands and the United States and builds on the shared ties between the two nations in the economic, cultural and political arenas. The initiative is a joint project of the Royal Netherlands Embassy, the Dutch Congressional Caucus, the Netherlands business community and the Netherland-America Foundation.

Follow on Twitter using #HollandHill and see www.economicties.org.

The award ceremony and lecture will take place at 8:30 a.m. Friday in the Caucus Room of the Cannon House Office Building, Independence Avenue, Washington, D.C. Members of the media should RSVP to Carla Bundy or 202-274-2632 to attend the reception.