Dick Boer, President and Chief Executive Officer of Ahold Delhaize, will accept the 2017 Holland on the Hill Heineken Award on May 18.

The annual award honors industry leaders who have made a substantial contribution to the US-Dutch economic relationship through their entrepreneurial drive, a drive that is part of the Dutch DNA.

Dick Boer started his career in his father’s grocery store in Zeeland, the Netherlands’ westernmost province. After graduation, Boer worked at Unigro and SHV Holding before joining Ahold in 1998. Before leading the merger of Ahold and Delhaize Group last summer, Mr. Boer was CEO with Ahold for six years.

With brands including Giant, Stop and Shop, Hannaford and Food Lion, Ahold Delhaize is the largest supermarket retailer on the East Coast, and employs more than 210,000 people in the United States. It also owns Peapod, the biggest online food delivery retailer in America.

Mr. Boer will receive the Holland on the Hill Heineken Award to honor his entrepreneurial spirit, his efforts to further US-Netherlands economic ties, and his sustainability initiatives. The award also recognizes Ahold Delhaize’s work to promote healthy food by encouraging customers to make healthy choices while shopping, as well as the company’s work to feed the hungry in US communities.

In 2016 alone, the US brands donated nearly 51,000 tons of food through hunger relief initiatives to US food banks.

The Holland on the Hill Heineken Award embodies the spirit of Freddy Heineken, who in the 1940s came to the United States to expand Heineken’s US market. Using innovative American marketing techniques and his Dutch entrepreneurial spirit, Heineken increased sales by 260 percent, and helped lay the foundation for the global brand.

At the event, Mr. Boer will give a lecture on Ahold Delhaize’s Better Together Strategy, will elaborate on Ahold Delhaize’s role in the local communities and will discuss sustainable retailing and how it is embedded in the Ahold Delhaize strategy, followed by a discussion moderated by NewsChannel 8’s Bruce DePuyt.

The award ceremony and lecture are open to the public. Register for tickets.